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Instagram QR Code: take followers straight to your profile

Type the profile’s @ and the code opens Instagram on that profile. It also accepts the link to a post or a reel, to promote specific content.

1

Content

Takes people straight to a profile, post or reel.

Instagram

Need another type? See all QR code types.

2

Customize

Pick different shapes to create a unique QR code.

Visual examples. The final QR code will be generated with the content entered above.

Module shapeThe shape of each little square of the code. Very open shapes can reduce readability in dense codes.
Markers (outer frame)The three larger markers are essential for the camera to recognize the code.
Markers (center)The center can be hollow, round, diamond or star.The center of the markers. Combine it with the outer frame for a unique look.
FramesThe frame organizes the QR code and can include a caption. The no-frame option keeps only the safe area.

How to do it, step by step

  1. Type the @ (or just the username) or paste the link to a post or reel.
  2. Customize the code with your brand’s colors.
  3. Test with the phone camera.
  4. Download and promote.

See where to click, with an image of the tool →

When this is useful

Counter, packaging and business card

Whoever buys from you already follows the profile.

Promote a specific post or reel

Paste the content’s link in place of the @.

Tips for a good result

  • Brand colors and a center icon help people recognize the profile.
  • Before printing, confirm the profile is public or that the person will be able to open it.

What this tool does not do

  • The QR Code leads to the Instagram address: if the user changes their name, the old code stops working.
  • There is no scan count.

Frequently asked questions

Do I need to put the @?
It is not required: the generator accepts it with or without @, and also the full link.
Does it work for a post?
Yes, paste the link of the post or reel.

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Text written by Marcelo Amantino · updated October 18, 2026 · who we are